A new chapter begins at Sandblu Santorini, LXR Hotels & Resorts, with the introduction of Blu Syllogi, the resort’s thoughtfully curated retail village and the first destination of its kind in Santorini. More than a collection of boutiques, Blu Syllogi is a place where craftsmanship, design, and culture come together, inviting guests to explore with intention and discover the stories that shape both the island and the brands it hosts.
Each piece is selected with care, forming part of a thoughtfully considered vision. This spirit is reflected in the name itself: in Greek, Syllogi (Συλλογή) translates to collection. Within Blu Syllogi, shopping becomes an experience of discovery, guided by curiosity and led by the senses.
A journey through handpicked treasures
Perched amphitheatrically upon the serene foothills of Ancient Thira, Blu Syllogi enjoys a distinctive setting away from Santorini’s busier, more traveled paths. Here, the island reveals itself at an unhurried pace through a carefully curated collection of boutiques.
Eleventy | Brings Italian tailoring and refined resort wear to Blu Syllogi, with soft fabrics, precise cuts, and a quiet attention to detail suited to effortless island days. Rooted in a philosophy of understated luxury, the brand favors neutral tones and versatile silhouettes designed to move seamlessly from morning to evening.
Farm Rio | Fills the retail village with color, its playful prints and vibrant designs drawing on Brazil’s warmth and energy to create a joyful contrast to the island’s whitewashed calm. Every piece captures the spirit of sun, sea, and celebration.
Missoni | Brings its celebrated zigzag knitwear and signature play of color to Blu Syllogi, continuing a legacy that has made the Italian fashion house instantly recognizable around the world. Every creation reflects the artisanal craftsmanship that remains at the heart of the brand.
Atelier | Brings together Polo Ralph Lauren and Paul & Shark under one roof, presenting an elegant edit of classic tailoring and elevated resort style. Together, the two houses share an appreciation for timeless craftsmanship and enduring elegance.
Gofas | Showcases a prestigious collection of luxury Greek jewelry and fine watchmaking, rooted in craftsmanship since the early 1960s and celebrated across its multi-brand boutiques.
Sun View | Curates a refined selection of eyewear where thoughtful design meets fine artistry. From timeless silhouettes to statement frames, each piece balances form and function with effortless sophistication.
Signature Store | Invites guests to take a piece of Sandblu Santorini home through beach towels, sun hats, tote bags, and exclusive keepsakes bearing the resort’s signature emblem.
ETC | The resort’s own convenience store, thoughtfully stocked with newspapers, bestselling books, sunscreen, and everyday essentials, all carefully selected from premium brands.
Concept Store | Celebrates contemporary Greek creativity through a curated selection of fashion, art, and books, offering statement pieces and meaningful gifts that reflect the country’s artistic spirit.
Sand | Captures the freedom and effortless beauty of island life through a curated selection of beachwear, swimwear and relaxed resort essentials, each piece created for sun-filled days, Mediterranean escapes and an endless summer state of mind.
An extension of the Sandblu way of being
The day begins with an expertly prepared espresso and a warm handmade pastry at Stári Bakery, a gentle prelude to exploring Blu Syllogi. Across the open-air retail village, resort wear, artisanal objects, and handpicked discoveries invite guests to browse at their own pace, each boutique offering its own distinctive expression of style and craftsmanship.
Shopping here is designed to feel effortless. A dedicated private shopper offers personalized guidance and curated recommendations, while private transportation connects Blu Syllogi with any destination across the island. Purchases are delivered directly to guests’ accommodations, whether at Sandblu Santorini or elsewhere on Santorini, allowing every discovery to become part of a seamless experience.
Between moments of discovery, guests can linger over Mediterranean flavors at Plateía, unwind beside the Blu and Aqua pools, or restore body and mind at Aurora Spa. As evening arrives, Santovini, the intimate wine cellar nestled within a natural cave, invites guests to discover a curated selection of local and international wines before the day comes full circle at Nectar, where Santorini’s culinary heritage is celebrated through seasonal ingredients, local provenance, and refined culinary artistry.
For families, Bála Kids Club offers a creative sanctuary where children can play and explore, leaving parents free to continue wandering the Blu Syllogi boutiques at their leisure.
A collection worth returning to
At Blu Syllogi, shopping is elevated beyond a simple transaction into a sensory experience that lingers long after the stay has ended. Carefully chosen pieces become lasting reminders of Santorini’s craftsmanship, creativity, and timeless beauty.
Guests arrive as curious explorers and depart as collectors, carrying home handpicked creations that capture the light, artistry, and enduring spirit of the island.